There has been a huge shift recently in how successful companies are realising that LinkedIn and other social media activity is actually a positive thing for your employees to be doing, which can massively improve your brand exposure as a leading market player. This is good news!
Take advantage of your employees’ online activity
It’s impossible to stop your employees from using LinkedIn or any other social channel, so the best thing is to instead use it as an advantage, rather than a threat.
With the right framework and encouragement, individual employees can become the best spokespeople for your brand. If they’re happy with their roles and shout out about the benefits of your company to their followers, this can have a hugely beneficial impact for the company’s reputation. In our increasingly transparent and super-connected world, the stakeholders (employees, customers, service partners) of an organisation are the marketing department.
How to build brand ambassadors
- Encourage them
Create an environment where social media activity is encouraged, as long as it is on-brand and within reason. You don’t need to hijack their profiles, but simply let them know that sharing content related to their fields is a good thing.
This is so easily done when it takes two seconds for a CEO or a manager to share or like a post of a junior colleague, for example, to create a positive cycle of social media activity. If you simply ask your team to get out there and start engaging, you might be surprised by the results.
2. Communicate
If you want your employees to be ambassadors of your brand, set a good example. Show them exactly how it can be done by communicating on your own channels frequently. From live updates to thought leadership, you can be a shining example of how to promote your brand online.
This can also make it easier for your employees to know what to say as well as give them content that they can re-share, if necessary.
3. Make great content
It will be much easier for people to showcase your brand if they have content that shows off who you are in an engaging and visual way. Build this content for your teams and share it with them – encoraging them to share it with their networks.
Servicebrand Global Ltd 