servicebrandglobal

LOOKING TO VALUES FOR STRENGTH VERSUS COVID-19

How our personal values can support us at this challenging time I have spoken to several people, now working from home, who are feeling “lost” to varying degrees at this time, searching for structure, direction and purpose. This is a good time to reboot: clear away everything that is unnecessary and focus on what isContinue reading “LOOKING TO VALUES FOR STRENGTH VERSUS COVID-19”

HOW TO COMMUNICATE EFFECTIVELY DURING TIMES OF CHANGE

Effective communication during times of rapid change is different in style to communication in a steady state or “business as usual” environment. If you are a team leader, here are some tips that you might find useful to practice at this time: Make Communication Regular and FrequentIt is imperative to set the expectation that thereContinue reading “HOW TO COMMUNICATE EFFECTIVELY DURING TIMES OF CHANGE”

How to Formulate a Successful Customer Experience Strategy

For many customers, the service, support, and buying experience shape their opinion of a brand. It determines whether they will remain loyal customers or avoid the product in the future. For better service, many are willing to pay a premium and stay dedicated to a brand even if it is not the cheapest on theContinue reading “How to Formulate a Successful Customer Experience Strategy”

Creating a Culture of Service Excellence

Many customers choose to support one brand over another because they feel more of a personal connection with their values and because they’ve received excellent customer service. In order to stay ahead in the new paradigm of the value economy, companies should focus on delivering brand-aligned customer experience. The way to do so is toContinue reading “Creating a Culture of Service Excellence”

How to Improve the Customer Experience in a Values-driven Economy

The customer experience has never been as fundamental to business success as it is today. As well as consumers expecting more from the companies and brands they engage with as part of a values-driven economy, innovations in the world of CX have created an increasingly competitive landscape where a poor customer experience approach could putContinue reading “How to Improve the Customer Experience in a Values-driven Economy”

Why is Organisational Alignment so Important?

The various parts of any organisation need to be “joined up”to achieve the best results. We worked with a company where the marketing department used the phrase “inspired performance” and yet in sales training they used the phrase “service excellence”. When we asked why they had not used “inspired service” as an alternative, the answerContinue reading “Why is Organisational Alignment so Important?”

How to Operationalize Strategic Plans in Your Business

In our experience, it’s all too common for businesses to design amazing strategies and plans that will lead to growth and success, only for these plans to fall by the wayside – never to be completed. Each business types can have its own issues in executing strategic plans, but the consequence is almost always unrealisedContinue reading “How to Operationalize Strategic Plans in Your Business”

Improve Employee Engagement the Right Way

Rethink your approach to autonomy Some businesses are reluctant to offer autonomy to their employees because they believe it increases the risk of poor performance or mistakes. Instead, they opt for more rigid managerial structures or micromanagement. This is counter productive because autonomy plays a crucial role in job satisfaction and can seriously improve employeeContinue reading “Improve Employee Engagement the Right Way”

How to Commit to a Values-Driven Business

Clarity It all starts with identifying what your genuine values are and finding a clear and practical way to describe them. This description needs to work for employees across your whole organisation, not just a select few. It is also important to make expectations clear about what these values mean for your company and followContinue reading “How to Commit to a Values-Driven Business”

IMPROVE ORGANISATIONAL ALIGNMENT WITH BETTER EMPLOYEE ENGAGEMENT

While many businesses have wrongly assumed that more control, monitoring, and management is the only way to achieve organisational alignment, the truth is very different. When employees are given the right framework and environment to grow and feel rewarded by their work, they will be a powerful force in moving your business in the rightContinue reading “IMPROVE ORGANISATIONAL ALIGNMENT WITH BETTER EMPLOYEE ENGAGEMENT”