How our personal values can support us at this challenging time I have spoken to several people, now working from home, who are feeling “lost” to varying degrees at this time, searching for structure, direction and purpose. This is a good time to reboot: clear away everything that is unnecessary and focus on what isContinue reading “LOOKING TO VALUES FOR STRENGTH VERSUS COVID-19”
Category Archives: Uncategorized
HOW TO COMMUNICATE EFFECTIVELY DURING TIMES OF CHANGE
Effective communication during times of rapid change is different in style to communication in a steady state or “business as usual” environment. If you are a team leader, here are some tips that you might find useful to practice at this time: Make Communication Regular and FrequentIt is imperative to set the expectation that thereContinue reading “HOW TO COMMUNICATE EFFECTIVELY DURING TIMES OF CHANGE”
How to Formulate a Successful Customer Experience Strategy
For many customers, the service, support, and buying experience shape their opinion of a brand. It determines whether they will remain loyal customers or avoid the product in the future. For better service, many are willing to pay a premium and stay dedicated to a brand even if it is not the cheapest on theContinue reading “How to Formulate a Successful Customer Experience Strategy”
Creating a Culture of Service Excellence
Many customers choose to support one brand over another because they feel more of a personal connection with their values and because they’ve received excellent customer service. In order to stay ahead in the new paradigm of the value economy, companies should focus on delivering brand-aligned customer experience. The way to do so is toContinue reading “Creating a Culture of Service Excellence”
How to Improve the Customer Experience in a Values-driven Economy
The customer experience has never been as fundamental to business success as it is today. As well as consumers expecting more from the companies and brands they engage with as part of a values-driven economy, innovations in the world of CX have created an increasingly competitive landscape where a poor customer experience approach could putContinue reading “How to Improve the Customer Experience in a Values-driven Economy”
Why is Organisational Alignment so Important?
The various parts of any organisation need to be “joined up”to achieve the best results. We worked with a company where the marketing department used the phrase “inspired performance” and yet in sales training they used the phrase “service excellence”. When we asked why they had not used “inspired service” as an alternative, the answerContinue reading “Why is Organisational Alignment so Important?”
How to Operationalize Strategic Plans in Your Business
In our experience, it’s all too common for businesses to design amazing strategies and plans that will lead to growth and success, only for these plans to fall by the wayside – never to be completed. Each business types can have its own issues in executing strategic plans, but the consequence is almost always unrealisedContinue reading “How to Operationalize Strategic Plans in Your Business”
Building a Customer Experience Strategy for Your Business
Attracting and engaging customers is an art in today’s incredibly competitive landscape of inbound marketing and customer-focused brands. To get your prospective customer’s attention and bring them through to conversion with carefully targeted, authentic and relevant content, you’ll need to dedicate some serious time and resources to building an effective customer experience strategy. What is a customer experienceContinue reading “Building a Customer Experience Strategy for Your Business”
Building Your Company’s Next Brand Ambassador
There has been a huge shift recently in how successful companies are realising that LinkedIn and other social media activity is actually a positive thing for your employees to be doing, which can massively improve your brand exposure as a leading market player. This is good news! Take advantage of your employees’ online activity It’sContinue reading “Building Your Company’s Next Brand Ambassador”
The Role of Strategic Implementation in Businesses
In short, strategic implementation is a process that executes plans and strategies. It doesn’t really matter what these plans and actions are, as it is merely a pathway to making concepts and ideas a reality. Many companies might have creative and skilled individuals who can dream of success and optimised customer experiences, but without strategicContinue reading “The Role of Strategic Implementation in Businesses”
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